Question: What’s one of the 15 things marketers need to know about programmatic ads and the death of cookies?
Answer: ‘The focus should be on leveraging customer data.’

“With cookies going away, it should be noted that while third-party data can offer supplementary insights, the primary focus of any campaign should be on leveraging customer data. Encouraging customers to share their information by providing incentives fosters more accurate and cost-effective campaigns.“
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “Programmatic ads and the death of cookies: what marketers need to know” at Forbes.