Question: What’s one of the 15 important data points agencies need to build effective campaigns?
Answer: ‘Clickthrough rate.’

“One important metric that can be tracked through Google Analytics is the clickthrough rate, which counts those who initially clicked on the ad or website and then clicked to the next page. This can help show how high engagement is from the initial ad. If the clickthrough rate is low, you can make adjustments to the copy or imagery to make it more engaging.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 important data points agencies need to build effective campaigns” at Forbes.