Question: What’s one of the 13 ways of avoiding, or recovering from, dependency on a big client?
Answer: ‘Nurture your smaller clients (while always looking for new ones).’
“The most important thing for business leaders to protect their organizations is to never get comfortable with one big account. You should always be doing business development and looking for new clients. Also, nurturing existing relationships will enable smaller clients to grow into your next set of big clients down the line.“
– Jessica Hawthorne-Castro, Hawthorne Advertising
For the full article go to “13 leaders on avoiding, or recovering from, dependency on a big client.” at The Business Journals.