Question: What’s one of the ways 14 agencies are helping clients gain an edge this holiday season?
Answer: ‘Keeping strategies flexible and not wasting budgets.’

“It’s important to not waste media budgets when audiences aren’t focusing on the product or brand, such as during Black Friday or election coverage. As we head into the holiday season, we’re being mindful of those events and ensuring our strategies and budgets remain flexible to reach audiences when they’re listening.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “How 14 agencies are helping clients gain an edge this holiday season” at Forbes.