Question: What’s one of the 8 B2B email marketing missteps that send a message straight to the trash?
Answer: ‘Not using HTML or adding a subject line and signature’

“Even if you’re a known contact or are following up with someone you recently met, make sure that your email is sent in HTML and with your signature so that it doesn’t look like spam. Also, noting that you’re following up as someone from an event or organization in the subject line helps to flag an email for the reader so they’ll take a look instead of deleting.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “8 B2B email marketing missteps that send a message straight to the trash)” at The Business Journals.