Question: What’s one of the 11 essential KPIs for sales reps (and why they matter)?
Answer: ‘Time needed to convert a client’

“Timing is key. Knowing how many leads need to be generated, the typical conversion percentage and the length of time necessary to convert a client will help ensure you have enough continuous activity to plan for the business needed now, not in the future.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “11 essential KPIs for sales reps (and why they matter)” at The Business Journals.