Question: What’s one of the 17 smart, effective ways companies can support local communities?
Answer: ‘Advertise at community events.’

“Sponsoring local fairs, parades and even local sports with banner advertising is a good way to popularize your brand in the local community. Also, understanding your community is important. Knowing the area well can help your business to better offer products and services that are of particular interest to the local demographic (as opposed to the offerings of a big-box brand).”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “17 smart, effective ways companies can support local communities” at The Business Journals.