How can you balance brand and performance to achieve full-funnel efficacy?

Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.

For the full podcast go to “The Crossover Between Brand and Performance” at Symphonic Digital.