Question: What’s one of the 19 effective strategies to test and choose the right product name?
Answer: ‘Get the opinion of a focus group.’

“Surveying an online focus group with the name options and conventions is the most effective way to see which brand name would resonate best with the consumer.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “19 effective strategies to test and choose the right product name” at Forbes.