Question: What is one of the 15 top tips for creating platform- and creator-first campaign strategies?
Answer: ‘Ask creators to pitch their best ideas’.

“Creator-first campaigns focus on the platforms you have the most engagement around. You can best utilize your influencers by asking them to bring their best, most creative and stickiest ideas to the plate that will grab your consumers’ attention and have them coming back for more.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 top tips for creating platform- and creator-first campaign strategies” at Forbes.