Question: What’s one of the 11 effective ways to communicate your product’s true value?
Answer: ‘Don’t overlook the importance of third-party review sites.’

“Ensure your main product offerings are highlighted up front on your owned accounts and pages (that is, on all your social media profiles and your website). But don’t forget about third-party online search portals where consumers can post their own photos and reviews. Always make sure these are curated and up to date, as those sites are likely where a consumer is going to get their first impression of you.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “11 effective ways to communicate your product’s true value” at The Business Journals.