Question: What’s one of the 12 tried-and-true methods for building your perfect audience?
Answer: Use demographic data to determine baseline success.

“Look for your key demographics in terms of age, income and geographic area and test those to determine baseline success. Then, expand into demographic areas you aspire to capture by determining the best creative and media tactics to bring them in.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 tried-and-true methods for building your perfect audience” at The Business Journals.