Question: What is one of the 16 keys to pulling off a successful marketing stunt?
Answer: Take over a space during a public gathering or event.

“During a large public gathering or sporting event, take over a space with creative installations and imagery that makes people literally ask each other what it is being advertised. Once it’s recognized, the uniqueness ingrains it in their mind, which helps with future brand building.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “16 keys to pulling off a successful marketing stunt” at Forbes.