Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Trust is the cornerstone of every successful organization. But how do you build and maintain a culture of genuine trust? Jessica Hawthorne-Castro provides her actionable strategy to foster trust within your team in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Scaling a small business is no small feat! While ambition and hard work set the foundation, smart strategy is what sustains growth. Recently, Jessica Hawthorne-Castro highlighted a critical factor that small businesses often overlook when scaling in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Jessica Hawthorne-Castro offers her actionable strategies to support and empower these teams for success in today’s dynamic market in Business Journals Leadership Trust latest article “Why Seasoned Sales Teams Struggle (And How To Help).” This insightful piece explores the challenges experienced sales teams face, from adapting to new buyer behaviors to leveraging evolving technology.
- The Business Journals
- Jessica Hawthorne-Castro
The workplace is evolving fast, and so are the skills needed to thrive in it. Jessica Hawthorne-Castro provides her insight on essential skills and traits for the future workplace in Business Journals Leadership Trust latest article. From adaptability to emotional intelligence, these recommendations are valuable for anyone looking to stay ahead in their career.
- The Business Journals
- Jessica Hawthorne-Castro
Philanthropy isn’t just for big businesses. Small businesses can make a meaningful impact too—without breaking the bank. Jessica Hawthorne-Castro shares her practical ways small businesses can embrace philanthropy on a budget in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Thought leadership isn’t just about sharing expertise—it’s a powerful tool for building trust and driving growth. Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides her advice for those looking to strengthen their presence in the industry in Business Journals Leadership Trust latest article.
- Forbes
- Jessica Hawthorne-Castro
If you’re planning your holiday campaigns, don’t miss these strategies to help boost engagement and sales. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her impactful tips that will spark new ideas for anyone looking to elevate their holiday campaigns.
- Hawthorne Advertising
- Jessica Hawthorne-Castro
In a recent interview with Authority Magazine, Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, opens up about how she successfully juggles a dynamic career with motherhood. Leading a top agency while raising a family, Jessica's strategy centers on setting clear priorities and staying adaptable.
- The Business Journals
- Jessica Hawthorne-Castro
Explore effective strategies for maximizing cross-functional team strengths in Business Journals Leadership Trust latest article which covers functional ways to boost collaboration and enhance outcomes. Jessica Hawthorne-Castro shares actionable strategies for fostering collaboration and leveraging team dynamics to drive success.
- The Business Journals
- Jessica Hawthorne-Castro
Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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