Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article. Read more here: https://www.bizjournals.com/bizjournals/news/2024/10/31/6-strategies-for-crafting-a-powerful-brand-story.html