Question: What’s one of the 5 features of marketing emails busy leaders will actually open?
Answer: ‘A substantial or pertinent offer.’

“Sending emails sparingly is crucial if you’re to avoid instant deletions. It’s essential to only email when you have a substantial or pertinent offer tailored directly to your potential customer, prompting them to take notice and respond accordingly.“
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “5 features of marketing emails busy leaders will actually open” at The Business Journals.