Question: What’s one of the 18 best practices for peer-to-peer marketing?
Answer: ‘Make sure you have customer feedback and reviews.’

“Customer feedback and reviews are some of the most important aspects of peer-to-peer marketing. Customers have become accustomed to reviewing ratings from consumers on search engines and platforms such as Amazon, so it’s important to make sure there are ratings there for your offerings and that your brand is replying to reviews as appropriate.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “18 agency leaders share best practices for peer-to-peer marketing” at Forbes.