In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article. Read more here: https://www.forbes.com/sites/forbesagencycouncil/2024/07/15/16-important-metrics-for-todays-cmos-to-watch/