Question: What’s one of the 15 important questions to ask before executing a marketing stunt?
Answer: ‘Is the stunt politically or emotionally charged?’

“It’s important to make certain that any marketing stunt avoids being excessively politically or emotionally charged. While a stunt can generate significant impact, it can also change the overall sentiment toward a brand, which can hurt the brand’s reputation and diminish the returns.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “15 important questions to ask before executing a marketing stunt” at Forbes.