Question: What is one of the 12 marketing mistakes many small businesses make (and what to do instead)?
Answer: Not bothering with marketing at all.

“Customers won’t necessarily come unless you actively market your business and let the public know about your service or offerings. It can be as simple as making sure your retail display signage shows you are now in business to launching digital, print or offline media campaigns promoting your business services. Also, it doesn’t hurt to kick off with special promotions to get the consumer to try your products.”
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 marketing mistakes many small businesses make (and what to do instead)” at The Business Journals.