Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2024/12/23/12-big-misconceptions-and-truths-about-partner-marketing-campaigns/.